RESEARCH - Andrew Goodwin

Andrew Goodwin theory.

Example of ILLUSTRATION in a Pop song: where the video tells the story of the lyrics.

part of the Chorus says: "i don't want to lose you now" then shows a couple throughout their lives, holding on to each other threw everything.

Example of DISJUNCTURE where there is little connection between the lyric and video or where the video contradicts the lyrics.

in the Chorus she says: "R-I-P to the girl that you used to see" this is not a literal meaning you have to look into it more.

This is an example of AMPLIFICATION where the video introduces new meaning that do not contradict the lyrics. Alisha Dixon uses her stage presences to add layer of meaning to her lyrics and to show shes the 'boss' compares to the 'boy who does nothing' creating a strong feminist image for her self also showing power.