RESEARCH: Importance in digipacks

Digipacks are different from standard CDs. The reason for this is because a digipack is made of cardboard - and the buyer feel that they are getting something extra from it. Sometimes extra pictures of the artists may be included or even a bonus track so that the fan feel that they are getting something worth the money they are paying.

Digipacks also stand out from standard CD covers. They can have more than four panels. Below is an example of a digipack. Also digipacks show clarity of the artist allowing the audience to become familiar with their face to their music.

If I was to go to a store this would definitely catch my eye. I can see a big difference between the value between a digipack and a CD.

A CD however would look just like everything else on the shelves in the store which means that it becomes nothing special and is not eye-catching. 

Ever since people are able to to download music from the internet and so on the packaging of the album matters a lot - there is a lot of competition and therefore the packaging has got to be as good as possible.