Ancillary: Le Advertisement Process...

First Attempt

Creating an advertisement was extremely challenging mainly because I didn't know how to to apparoah it but as I created my digipack first, it begun to set the foundations to my advert in terms of colours, text and images. As I opened up a new document for my advert, I wasn't sure whether to do go with a landscape or portrait layout, although my mock-up had a portrait layout, I thought it would be best to go for a landscape layout in which turned out to be the worst choice I made, and instantly went back to my initial idea from my mock up. This happened several times (3 times to be precise), that I went back and forth between both landscape and portrait layouts. The first attempt at the advertisement was in my eyes, horrendous, although I didn't get far enough, the advert didn't really feel unique when in comparison to all the student advertisements I have seen. Probably from the landscape layout is what made is look so "generic" and probably the black box which fades in (WHOOPDEDOO). 

Citylights fits right
above Yasmin Feruz

Second Attempt

I started again, but still kept the landscape layout but did play around with the colours and the wording of the advert. I felt this advert has a more unique feel to it, maybe because it differed a lot from the digipack itself as I used black font instead of white but had a white background to maintain the colors scheme, I only changed the font colour. I also added a black bar along the side of the advert because I thought it added a stylistic element to the whole digipack, which did look pretty good to me. The whole wording of the advert did take a bit of testing as I couldn't find something that felt right and looked good. With this advert, I didn't really sense a sense of synergy with the digipack mainly because of the colour of the text, but also the layout I used. It felt to centered whilst the white background didn't flow into the image where the front cover of my digipack felt like everything fitted together in terms of the colour scheme, the image and text in which I had to incorporate into the advert. So I started again but this time taking everything I wrote into the next attempt because I was too lazy to rewrite the whole thing. 

This was my final attempt, where I kind of followed my mock up cause I decided to move on to a portrait layout, which turned out the work a lot better than the landscape layout. As I was making this advert, I continued to experiment with colours, the text, and the background. I went back to the white text and black background from the first attempt as the overall flow felt a lot more better. With this advert, I tried making the placement of the text a lot more unique so I began to make all the information such as the release date, website and everything else a lot more central to the artists name to draw more attention to her as the whole point of the advert is primarily to sell the artist and secondly the album. I maintained the white throughout as I did in my digipack, whilst it didn't feel right to throw in another colour that could potentially ruin the simplicity of both products. The gradient which I used worked exceptionally good as the image blended well in the the black gradient due to the dark colours of the image.