EVALUATION - Question 4

WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK?

MUSIC VIDEO
Improvements given from rough cut
Two main things which were mentioned for us to change in the rough cut feedback is below.

After getting these two critics we changed the shot where the artists hair was in her hair. We also fixed the parts which were out of sink. 

Feedback from cinema viewing

When the music video was shown in the cinema we got quiet a lot of positive feedback. There was not much negative feedback. Below are a few quotes which I took from Amirul's video of a few people giving their feedback. 

"The colours were really bright and vibrant and I like the way she was moving about, the beats, cutting to the beats - I really liked that"

"The video fit with the song"

"Your artist looked like she was really into the song"

"I liked the lighting because it's a pop song and not dubstep or whatever"

"She was wearing white and when she was wearing white the background was white..and erm when she was wearing the red scarf there were like red and pink flowers behind her and I though that was really really good; you chose the locations really well"

From this feedback I have learnt that the main strengths of the music video was the colours which were used, the lighting and the locations. Below is one of the comments which I thought were the best comments we received by Anthony.

ANCILLARY WORK 

I also showed my ancillary work to the target audience and got some feedback.

A lot of people said that it worked as the vibrant colours in the music video and ancillary products stay consistent. Also the idea of the pink lips carry on throughout and its even more clear that it is the synergy is the lipsticks because of the lips in the digipack. 

Something that was said that could have been changed and improved was the black used in the ancillary products as too much black was used and less was used in the music video. Maybe a lighter colour like white could have been used instead as that colour was used in the music video. 

The comment about having too much black in the ancillary products are understandable. I also feel that I should have made the back ground colour white as there was a lot of white/cream used as it is a pop song. I feel that maybe if I did take this comment on board earlier it may have meant that the digipak was more noticeable and possibly more people may have had an interest in buying it.

Below is a detailed piece of feedback which I got from Mariam Ali.