Promotion in a Concert!

So on the 4th of November 2013, I was volunteering for a charity concert organised by Human Appeal. The concert, Sounds of Light is a 12 day tour held across the UK as they aim to raise funds and awareness for the crisis in Syria. This concert featured 3 artists who are seemingly popular within the Islamic community therefore a lot of attention was gained for these concerts. The artists included Harris J, Raef and Maher Zain. While, they also help raise funds, they also help promote themselves as artists as if an individual isn't aware of them and they attend the concert then they obviously will. With the help of the artists and generous donations, London was able to raise £435,000 for Syria alone and with all 12 days in total, Human Appeal will be able to help Syria with an amazing amount of £3,105,000! =D

The concert will help promote the artists image, their intention and finally their music. I will use Maher Zain as the prime example as he is the most popular artist out of the three. Also, I wasn't that knowledgeable about him until I volunteered.  One way he was established as the main artist of the concert is through the flyers and posters which were distributed. On the flyer/poster, his image was the biggest compared to the rest so the attention was on him. This essentially helped promote the event whilst it also promoted Maher Zain as an artist as the flyers/poster were located all over the UK.

Maher Zain's music revolves around R&B as he also sings, produces and writes his own music. His music was also available to buy within the concert grounds as did the other artists albums. However, there was more emphasis on Maher Zains music which had the biggest display. A concert venue is fundamentally a great way to make album sales and raise funds for the artist or the cause itself. Being a Muslim artist makes him more desirable for Muslims to listen to Maher Zain as they feel he will sing about things important to their lives as well as his which helps in the making of a relationship of a fan and artist. 

Lastly, as the concert is live, it requires the artist to connect and build a rapport with their audience. This will be a great way for him to gain a new audience as he promotes his image to them. This is a great way to push fans to support his music and himself as they will feel special that Maher Zain has connected with them. This demonstrates that a concert is not only good for promoting music and such but also helps promote the image of the artist.