RESEARCH - What people look for in music videos.

For some additional research I uploaded a note on my personal Instagram asking what people expect in music video's refering to colour, costume, edits and so on. I thought that with the feedback I could get some ideas on what sort of edits would appeal audiences. If people do expect bright colours we could add filters which make the shot brighter and therefore stand out.

I found that people expect:

• Bright, eye-catching colours (Shouldn't be dull).
• Different camera angles.
• Smooth camera movement (Shouldn't move about too much). 
• No awkwardness..the artist should look comfortable. 

Additionally I recognised that the males who commented on this Instagram post they did expect a pretty girl and this supports Mulvey's theory where it says that music video's attract the male gaze.

Through this research we will make sure we will NOT:

• Include awkward looking footage. 
• Shots that are dark. 
• Shots where the artist does not look decent.