Monday, 18 November 2013

RESEARCH/PLANNING: Synergy and Album Promotion



Whilst watching TV at home I came across this advert which reminded me of media. The reason for this is because this advert is for the brand No7 in the shop 'Boots'. Pretty women are in this advert as there is a women singing a pop song in the advert also. 

The artist is Jessie J which is also a pop artist and therefore this gave me an idea for future promotions for Yasmin Feruz. For our synergy we have bright coloured lipstick and this could be advertised through young women wearing with one of Yasmin Feruz's soundtracks. Adverts like this one really attract audiences..especially young audiences because of the colour and the song used. The advert is very up-beat which may allow those who see this advert to go and listen to this song further as well as buy the product which is being advertised. 

Additionally this advert also shows these women to be happy weather they are young or old. All the women in this advert are smiling and this shows there satisfaction of the product and the song. 



The main audience for this advert may be younger audiences but this advert does not fail to leave older audiences out and therefore the older audiences may also feel to purchase one of these items even if the song does not appeal to them.



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