PLANNING - 3 influencial music video's

I have analysed 3 music video's which have influenced the final planning of the production. I will adapt/use idea's within these three music video's in the music video.

Rizzle Kicks - Lost Generation (Camerawork)

The music video 'Lost Generation' by the two young artists have influenced the planning of the music video which my group and I will create. The camerawork in this music video was very useful to me as I realised that many of the shots that have been used occur to other music video's also. Base-tracking has been used throughout the music video; this allows their music video to have an amazing structure as it is neat and the shots change along with the beat. The base tracks gives an order to this music video - In my opinion this will be essential to have in the production of our music video as we would like our music video to also look neat and have an amazin structure. Additionally just as other music video's have an enormous amount of jump cuts this music video also presents a high number of jump cuts. The use of jump cuts will engage the audience of the music video and keep them watching which we would like our audience to do also. A various amount of shots are used in this music video; from close ups to long shots. It is essential that we use many types of shots as we would lose fans for our artist as well as not get high marks for the production. Lastly but not least the 4th wall is broken in this music video as it is in majority music video's - we shall do this too in order to build a relationship with the viewer.

This snippet from the music video shows a clear basetack which i liked in the big brother looking chair. 

This gif includes long shots, over the shoulder shot, medium shot and medium long shot.

The Saturdays - Disco Love (Mise-en-scene)

The music video 'Disco Love' by the girl group The Saturdays was amazing when presenting the mise en scene. It is a very structured music video in the sense of mise en scene. Whilst analysing this music video there was 3 clear settings where all the girls also had three different outfits to fit in with the setting. In my opinion this would be a good idea in the production of our music video as it looks neat and structures. Since we are planning on having more that two locations used it would be a good idea to have more clothing; in my opinion having more outsits and settings used the music video will look appealing and the use of costume and setting will prevent the music video from being dull and boring. The use of the different costumes would help when producing a album cover as we would have more options of what should be worn in the album cover. I feel that just like previous research there should be a relation between the music video and album cover.

This gif shows the three different settings and three different dress styles.

The single 'Disco Love' has a picture of the 5 artists wearing the roller skates that they wore in the music video.

Smiler - Its-A-Happening (Editing)

The music video 'Its-A-Happening' by the male artist has greart aspects of editing. I feel that these editing skills could also be used in the production of our music video. In the beggining of the music video a nice font is added saying the artists name and the name of the song - there is a black background and the font changes colour; this looks nice and would be a good idea to introduce our new artist. In some parts of this music video there is more than one image/shot on the screen and it is used in a good way. There are shots of the artist near a shot of the setting; we could adapt this idea and have our artist near a shot of the city as that is the theme of the song 'In my City'. Instead of filming random locations we could shoot tourist attractions as they are the things which is known well not by only people living in London but also by others accross the world(e.g. Big Ben).

This is a snippet of the beginning of the music video where the name of the song and the artist is shown.

Here is a snippet of the split screen which were used in this music video which we will also use in our music video.