Planning: Synergy for Our Artist

Throughout the promotion for our artist, Yamin Feruz, we plan to take and showcase her image into all promotional products. We feel her image represents her core audience of young adults who are in the midst of their studies. This image focuses around the idea of simplicity with a hint of stylishness which is something we will take into all promotion as it will make Yasmin a lot more identifiable by her audience as an artist and brand image.

This simplicity will come from light colours such as white and cream but we feel if this colour is used in combination with a bold, hard hitting, eye catching and ball tingling colour such as a red, blue or black it will add a sense of stylishness. Nevertheless, we feel it would also attract attention as the colours would be considered, 'eye catching'. These colours will be used in our music video to help build up our artists image. Her costume will focus on these colours whilst we plan to add more stylishness through some accessories such as silver/bronze bangles, rings and necklaces. This image could easily be integrated into each of our synergy products such as the digipack and poster. These will have the costume that is worn in the music video which represents  our artist and her audience whilst it also highlights her brand image. We also plan to use a scarf on the artist where it is placed on the next rather than the head, it could contain a bold colour which helps attract some attention from our artists target audience. This costume could be used in the digipack as the foundation to her brand image.

Another thing we hope to integrate into all our promotion is polka dots. This idea came from our logo for our artist names which features some dots around the name. We think the dots possess the same simplicty and stylishness from the colours we chose. The various thickness in the text is what sets apart the names and has the stylish yet simple feel. Also the dots around the text also helpemphasise that feel. This logo is what will be appearing for all our promotional products such as the music video, digipack and poster.

For the music video, we plan to open the video with the our artist name which could be done with the logo of the artist. The song name will also accompany the name whilst we will also have our artist wear atleast one costume that has polka dots. This costume will be constantly repeated depending on how we edit. Also, for the music video, we plan to use compositions of blurred circles that will overlay the video to create the stylised effect. This effect could be created from out of focused lights, such as car lights, city lights etc...This overlay of the compositions could also be taken into our other promotional products as it may also help attract attention to our artist. Below is an example of how the lights could potentially look as a composition.