Wednesday, 30 October 2013

PRODUCTION: Jewellery Used

Above is a few Jewellery which was worn in the production of the music video Our main piece of jewellery was bangles. The reason for this is because our main audiences are more likely to be girls and therefore would have a interest in jewellery. Often in music video's a comment about what is worn would be mentioned..girls may say 'I really like that dress on her' or 'That necklace is nice, I'd wear that'. The colours of the bangles go with the costume which is worn; most of the time we would see silver or gold jewellery and that is exactly what we used.A silver and red shambala is worn also in the music video; there was time when shambala's were very popular and therefore youngsters would be caught wearing them; the red in this shambala goes with our lipstick used as the synergy as it is red.

If you look really close in all the shots the artist is wearing a gold ring. The gold ring may be seen as symbolising that the artist is asian; the reason being for this is because in asian culture (Bengali) gold is worn often.

A necklace was also worn in some parts of the music video. This necklace stood out and seemes girly and since the core audience would be girls this was worn.


The bangles in the above picture was an idea which I had that we could have included in the music video. Because there was a lot of black costumes worn in the music video I thought that it would be a good idea to wear colourful asian bangles because the artist is from south east asia. The colour of these bangles would have added a bit of colour to the music video as in pop music videos bright colours are expected. We did get a chance to use these bangles because other members of the groups did not think it was a good idea however in future music videos of Yasmin Feruz these colourful asian bangles would be worn.

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