Planning: Core and Wider Audience

CORE AUDIENCE – SPECIFIC 

The core audience would be 16-18 year old girls who are either working class or middle class (these classes are more likely to listen to music and are likely to buy her albums). However Upper class may also enjoy her music as the original artist Ellie Goulding performed 'Your Song' at the reception of the Royal Wedding and this may be because those who are in this class like the songs which she has made. This audience is likely to live in urban cities such as London as the music video will be shot around London; tourist attractions will be filmed such as the London Eye and Big Ben and therefore the audience will be familiar with the location and setting. Additionally the content of the music video will appeal to the audience as this artist may be seen as a role model and therefore other girls may want to be like her. Audiences may also be appealed as this artist may be seen as 'different' and therefore original.

WIDER AUDIENCE

After having a core audience there is always a wider audience. The wider audience could be other individuals who like the artists music in general - they may not want to be like the other artists but may be entertained by the music made my her. This wider audience would be ages 11-15 years old and those who are other young adults to middle aged women; this wider audience could be related to the core audience (sisters, mother, aunties and so on). The music video will also appeal to these audiences as they will also be living in cities - more likely to be urban cities such as London, Manchester, Birmingham and so on; these cities are vibrant and multi-cultural and therefore there is no specific ethnic group.

THEIR EXPECTATIONS 

Our song choice for our music video is from the pop genre and is a pop-ular genre in the music industry. Fans of these genres expect quite a few things such as:

•Attractive individuals/Voyeurism for sex appeal

–Good looking artists/actors who provide sexual gratification i.e. One Direction or Rihanna

•Good editing which invites the audience to watch

–Edits in sync with the beat to make it more enjoyable to watch

•Compelling narrative/storyline which pulls in audience

–A storyline/narrative that is interesting leaves the audiences wanting to know whole story

•Visuals are linked to the lyrics

•A young artist that is fashionable and stylish

–The young artist could relate to the young audience who need fashion influences

•A role model or someone who can be obsessed over

– The artist/s could be a person who  is so inspiring becomes the audiences obsession and role model.