EVALUATION - Question 1

In what ways does your media products use, develop or challenge forms and conventions of real media products? 

What was said in the vlog above:

In our music video we develop Andrew Goodwin's theory which is breaking the 4th wall hence there is a relation between the artist and her viewer. Most(if not - all) music video's break the 4th wall for the same purpose. This is why following this convetion was essential and would help promote the artist. 
Additionally we also followed Vernallis' theory by having consistant jump cuts, basetracks and camera movement. I have not seen a pop music video that does not follow her theory - if the theory was challenged the music video would have been boring and dreadful to watch. Recording basetracks meant a variety of shots to choose from when editing and making jump cuts and this means the audience is entertained. It would have been unpleasant to have one or two shot types used for a music video which lasts for 3-4 minutes. The camera also moved to the music video; it was never still and if some shots were still - we made them short and produced jump cuts. We also edited to the beat. 
The group and I decided to challenge Mulvey's theory - we did not want to attract the male gaze as I thought females should have more of a role in music videos rather that be presented as sex objects. Artists such as Adele, Emeli Sande and Ellie Goulding herself go againt Mulvey's theory as they show themselves to be ladies rather than objects. I feel that challenging this convention was the right option as. I would want Yasmin Feruz to set a good example to her audience considering that the target audience is females. Being a good role model would leed this artist to have a bigger fan base because if Feruz is a good role model then she would be liked by other women who are not speciffically targetted. 

Influential music video's 
JAI HO - PUSSYCAT DOLLS

The music video to 'Jai Ho' by the pussycat dolls was a influential music video which  i found appealing and very useful. The location where it is all white and the camera is on Nicole had my attention as a fan. The reason for this is because of the amazing white lighting and the props which just dangle around her. Base tracks and jump cuts were used in this part of the music video a lot which made it exciting to watch. Her performance in itself was amazing as she really gets herself into the song and we can see this through her eyes; she confidently looks away and shows that she knows what she is doing - at some points she closes her eyes which portrays her as a strong artist. 

This music video links to the one my group produced. We had white trees which were used as the prop but had a green background rather than white. The green in these shots allowed the sub-genre of Indie to come out a bit more as the song in its self is actually Pop-Indie. These two colours are consistant throughout the music video as we have a location with green leaves and also Yasmin Feruz is wearing white/cream in almost every shot. 

DISCO LOVE - THE SATURDAYS

The music video to 'Disco Love' by the saturdays also was an influence to me. The main things which i liked about the music video was the structure. There was three main locations and three years which were being presented and this gave the music video a fantastic structure to it. I felt tat having this structure meant that it seems like these young girls are going on a journey as it starts of with one locationa nd ends in another. 

In our music video we also had main locations however we did not use one location at a time. However when watching the music video it did feel like a journey as the artist starts off singing in one location and ends up in another. I felt that this journey helps build a relation further with the audience as it is almost like they are going on the journey with the artist - Andrew Goodwin's theory helps built the relation. 

ANCILLARY WORK 

The ancillary products followed conventions too. Usually in digipaks and adverts there isn't more than two fonts and three colours; the reason for this is because if there was then the products would look ammature and messy and this is the reason why i followed this convention as i wanted my ancillary pieces to look sophisticated and proffessional. There are links between the music video and the digipack which is the colours, synergy and font. The font of the artist name is consistant and could be seen as a piece of synergy as it could be what allows the artist to be noticed. The lipstick which is the main synergy stays consistant as that is what the artists is remembered by; the most clear example of how this piece of synergy is emphesised is on the inside panels where the actual disk is a extreme close up of the lips(lipstick). 

The digipak also consists of what goes on real media products such as the catalogue number, record labels, barcodes and copyright information. All these conventions means that the final piece starts to look professional and would fit in music shops. Also these conventions give the audience what they need to know about the artist; what would we do if one of these were missing?

In some ways some people may see that I have challenged the genre of the music which Yasmin Feruz specialises in - because of the ancillary work. A lot of black was used as that is the main background of the two products and this goes against the convention that pop media products should be all bright and have vibrant colours.

On the other hand there are pop artists such as Ellie Goulding herself which use black as a background although it may be a bit different for Yasmin Feruz as she is younger than Ellie Goulding.

Usually people may expect a 17 year old girl to use bright colours for her digipak and advert rather than dark colours - 17 year old aren't expected to have a 'sophisticated' look to them.

Cher Lloyd and Little Mix may be something which they expect to resemble to Yasmin Feruz. I guess I chose this sophisticated look because females mature at a young age and to portray them as girly, fun and immature all the time wouldn't be fair on those who are 17 years old and mature.

An influencial album cover was by Rebecca Ferguson as i thought that the black that was used in her album really allowed her to stand out as she was wearing black. The colours on her album was very similar to the ones which i intended on using and I thought the colours complimented each other and therefore stood out even though there is a black background. The structure of the back of her album was also influential as it had the sophisticated look which I was after and therefore I did the same layout as her album.