EVALUATION: Question (2)

How effective is the combination of your main product (video) and ancillary texts (digipak and advertisement)?

The link between the music video and promotional package are the lighting and the scenary yet I didn't want to make the album only focused on one of the songs listed on the album back cover. So the aim was to make the album cover reflect some of the song title choices. The music video has a lot of greenery and natural settings in the background making the artist stand out more. 

The Locations:
Outside the Tate Modern, The merry-go-round near then London Eye as a winter event which was accompanied by winter shops selling Christmas based gifts. Also locations were at Trafalgar Square and an Alleyway near College: nearest to Angel Station. These clips filmed helped us to understand what kind of image we are trying to create for our artist and then the captured footage can be manipulated and adapted to create an amazing ancillary digipak for our artist. So we done a photoshoot and all decided that we love the images from the little park outside college due to the greenery and the sense of miss en scene. This created the synergy of nature throughout are ancillary work and music video. Also editing the music video with colour correction we emphasised the bright green natural colours in the shots.

This is a screen shot from the video showing that the image used is from the park which is  a unique clip and is not a base track. But this just highlights to the audience what kind of settings that the audience should expect.

The beginning of the music video links heavily with the ancillary due to the fact that the images for the album and poster are from this location and the way in which the rest of the video links is the scenes from the white trees outside the Tate modern. The idea of nature is used throughout the music video to emphasise the calm and natural personality of the artist. The gif shows some of the scenes that actually show the greenery and the natural settings in the clips even if the location is not in a natural setting like the clips from the alley way which also did have some greenery.

HERE IS MY ANCILLARY: Album & Advertisement.

By looking at the ancillary you can see that the colour scheme of the costume is something that we also had to keep a constant. White and Black dresses. We decided as a group that the main costume and the look should be dresses to represent an easy flow and make the artist look comfortable in the clips. The clip in Trafalgar square is different due to the fact its more of a blouse yet it has the same features of a free flow of movement abled by the artist and makes her look comfortable with what she is wearing that adds to the performance. 

The scarf was the first initial synergy that we wanted to use throughout but then thought since the colours change in the video then we might as well change the synergy thing that brands our artist. This is now the red lipstick. used in the ancillary and the music video in all clips and images. 

My Ancillary (Focus)
In my own opinion I believe that the text works well with the album. I have decided to choose two different texts to use in the ancillary. Which are: Century Gothic and Footlight MT Light.

This brings us to the audience. I believe that the way in which the album looks really simple with the image being the main focus can attract the audience that like bright images that spark the mood of being happy and feel joy. Psychological studies say that either blue or green make a person feel joy and feel calm. which is the sort of music included with in the album.  So the actual album cover can set out a feel/mood to what kind of music the audience/target market should expect.