Thursday, 12 December 2013

Advertisement Mock Up.


PLANNING: Digipack Mock Up

This is the first two panels of the mock up which I have created in the lesson. I have annotated the mock up to show what the ideas are in case the visual aspects are not noticed. After a long thought I thought that the first two panels will show my face and the inside panels will be more about the synergy - lipstick. However if I do have six panels instead of three then I will probably add a mid-shot of the artist in the middle of the three panels.
My main Colours are Black, Red and White. I am going to try and stick with the first idea about the synergy which is the poker dots although only ONE of the costumes in the music video had poker dots.

The group has decided to change the name of the album to 'City Lights' as they think it works better.

On the left side of the inside panel I will have the person who wrote the lyrics of the songs and produced the music for that song. The reason for this is because I don't want it to be only pictures especially if its the first album for this artist. However as mentioned earlier I may have six panels instead of four to make the a buyer feel that she is getting more.

There is one problem with the inside of my digipack. This album may be seen to be ONLY for girls because of the random girly words and the lipsticks. Even though this is the case girls may be the ones that are most likely to go out and buy this digipack as the stereotypes is that boys are more likely to be into rap and R&B anyway or just play games.
For he actual CD I intend to have the artists lips making is 100% clear that lipstick is the synergy.

RESEARCH: Digipacks

While I was making a mock up of my digipack with only four panels I needed ideas for the inside panels. I then looked at two pop digipacks where I got some good ideas which made me consider having 6 panels instead of four.
Firstly I looked at Katie Melua 'the house' where in one of the inside panels I saw a shot which looked really nice and I thought I should use it as it is appealing. 
This picture breaks the fourth wall as so do lodes of other digipacks. There is also a nice effect used on this picture and there are sparkles added. This close up is nice. 

The second digipack I looked at was Olly Murs 'Right Place RIght Time'. This digipack is also very appealing and you can straight away tell that the artist is a pop artist. The light colours show this as well as the font. Clear mid shots are used in this digipack and he is looking right at the camera to connect with the buyer. 
 Even the inside panels are eye-catching. All the fonts and colours compliment each other and work well. His costume also fits very well with the genre as it is smart, attract, playful and so on. 

The last digipack I looked at was Pink 'The Truth About Love'. I found the inside panel of this digipack very nice; The main colours are black, red and white - the same colours which I intend to use in my digipack. Also this arist is coming across as crazy and maybe being herself. 


After looking at these digpacks I have decided that If I do have enough nice shots taken at the photoshoot then I will have a six panel digipack. I would like to make my audience feel that they are getting more for their money and feel connected with the artist through the use of shots. 




Shortlist For Digi-pack.

MOCK UP !

Natural Drawing




There are Four pictures which will be used... most of the background is taken from the actual picture.



 I also picked the two texts I will use thoughout.


  Quick MOCK poster version of what I want it to look like at the end.




Digi-pack Mock Up.



What are Digipaks?

LAST LESSON (9th December)

Update of the Process...

- Last lesson on monday we decided to do the photoshoot and get a better idea of what our digipack will look like and by doing this our mock ups of our album cover and inside panels.

This was posted later on our blog as a group blog. - still united in our work.



The photoshoot went well and we got some really good shots. We tried to take pictures individually so we can use shots that we individually need so that it will be easier to have different styles of album covers to create a variety.

Tuesday, 10 December 2013

Photoshoot for Ancillary Products

These are all the shots that we took for our digi-pack and advertisement, we used two locations, one of which was a white background with the other being the local park. We each planned what type of shots we wanted and took them ourselves but we do plan to share them within our group if needed. If the shots look blurry or of low quality, do not worry as I (Amirul) compressed them in order to upload them faster, the pictures used in the ancillary will be the actual photo which is not compressed. 

Digi-pack photoshoot by Slidely Slideshow

Start of Ancillary


Recently we started work on our ancillary stage of the project. To create a Digi-Pack for our Artist not specifically for the song we chose to do. To make the album cover I have decided we should keep the main synergy for our picture which is the lipstick seen in all clips of the music video for 'in my city'.

By looking at past student Digi-packs i was able to understand the do's and dont's of making a Digi-Pack.

New Words:

  • Ancillary - Providing necessary support to the primary activities or operation, in this case its the media project. Something to supporting our music video.
  • Digipak - a type of packaging for CDs or DVDs, typically made from cardboard with an internal plastic holder for one or more discs.

Sunday, 8 December 2013

Last Years Digi-pack

This was my attempt for a digi-pack from last year and straight away I do see some things that I did well whilst there are some things I could have changed. First of all, the good things for this digi-pack would have to be:

  • I have a good colour scheme that is carried out through all panel
  • The green and white text matched the images used as they artist is wearing similar colours which helps with synergy. 
  • The artist's name is larger than the album name which follows the conventions of a digi-pack, whilst the text doesn't clash with the background.
  • The images I use are of good quality and are not distorted in any way or form, also we get a good sense of the kind of artist he is. 
  • The track-list style looks good with the song name big and the writers a lot smaller

Secondly, the bad things that I have on this digi-pack are:

  • The artist name does kind of overlap the artist's face and kind of would disrupt the audience connection with the artist when seeing the cover.
  • I feel the middle panel just has pictures so it could fill the space, and the "blending" in just looks really bad